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Case studies.

Brands, challenges, solutions and results.

Client case

Bouygues Telecom

Bouygues Telecom: less than €1 per in-store visit thanks to Snapchat Promoted Places

The challengeGo beyond digital indicators alone (impressions, clicks, engagement) to measure what matters: the visits actually generated in store by social media campaigns.

The activationtigrz is the common thread of Bouygues Telecom’s online multi-media consulting, social, programmatic, Search and content.

< €1per in-store visit (Snapchat Promoted Places, Kairos Fire measurement)
73M+displays of points of sale on the Snap Map in three weeks
×2visit rate over four years
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Client case

Jacadi Paris

Jacadi: a back-to-school season in the brand’s colours, at city scale

The challengeFor Jacadi’s 50th anniversary, the brand turns a key commercial moment into a genuine brand experience.

The activationFrom Galeries Lafayette Haussmann to Parisian newsstands, the campaign takes on Jacadi’s colours. tigrz supported the brand in orchestrating this 360 strategy, placing OOH at the heart of a global media approach.

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Client case

Jacquemus

Jacquemus: turning desirability into profitable growth

The challengeA fashion house with exceptional desirability, to be converted into profitable growth across its markets.

The activationA set-up where Social creates demand and SEA captures it.

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Client case

Alain Afflelou

Alain Afflelou: becoming one of the most-followed brands in France on TikTok

The challengeMake Alain Afflelou a reference brand on social media by showcasing the expertise and advice of its opticians to new audiences.

The activationtigrz is the common thread of Alain Afflelou’s social strategy: content production, influence and media buying.

700Kfollowers on TikTok
3M+people engaged in under 15 days (“Afflelou vs ChatGPT”, 2023)
2.7Mviews on TikTok for “Afflelou vs ChatGPT”
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Client case

Longchamp

Longchamp: TikTok, a driver of growth and fashion desirability

The challengeLongchamp puts content at the service of its transformation and social media performance.

The activationTikTok has become a priority in the media mix and a genuine growth driver, alongside a reinforced presence on Instagram.

> +20%TikTok share of voice vs same period last year, Cocooning On Ice operation
+28%engagement rate for Le Roseau, a hero product, vs average content
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Client case

Clarins

Clarins: generating sales during Black Friday with Smart+ Catalog

The challengeStand out during Black Friday, a highly competitive period, while hitting ambitious performance targets.

The activationAn AI-optimised Smart+ Catalog campaign, to engage users, generate sales and optimise product delivery.

×2.2ROAS
−51%CPA vs the previous conversion campaign
+133%conversion rate
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Client case

Caudalie

Caudalie : mesurer l’impact du Social sur les ventes en pharmacie

L’enjeuRéconcilier les parcours d’achat e-commerce et retail et disposer d’une mesure globale de l’impact du Social sur les ventes, jusqu’en pharmacie.

L’activationPour la campagne Vinoperfect, un dispositif co-construit avec Caudalie, Meta et Circana : une campagne branding puissante et un séquencement des messages sur 9 semaines pour raconter la marque, apporter la preuve et nourrir l’intention d’achat, en complémentarité avec le SEA et les leviers organiques.

10 M+d’utilisateurs uniques adressés en 9 semaines
+9 %de ventes en pharmacie dans les régions couvertes vs non couvertes
6 %+d’effet de halo sur les produits
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Client case

Printemps

Printemps: activating product feed data on Meta

The challengeOptimise existing formats by integrating catalogue data, to turn every delivery into a growth lever, without degrading creative fundamentals.

The activationDeployment of Advantage+ Product Extensions on the PPL format. The hero creative stays unchanged; Meta dynamically pairs it with the most relevant catalogue products for each user, with no creative disruption.

+50%CTR vs. standard PPL
+69%Landing Page Views vs. standard PPL
+67%ROAS vs. standard PPL
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Client case

Kobold

Kobold on the big screen: a short film for a 360 activation

The challengeKobold VK7 is a cordless wet-and-dry vacuum cleaner by Vorwerk. tigrz manages Kobold’s social content strategy all year round, across all platforms: content creation, capture, production.

The activationIn October, Vorwerk France unveiled “10 min d’une vie” at the Élysées Lincoln cinema in Paris: the very first short film by Tastee, tigrz’s creative studio. In the leading role, the Kobold VK7.

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Client case

Ganni

Ganni: localising year-end content in line with US retail to maximise impact

The challengeLocalising year-end content in line with US retail, to maximise its impact and relevance in a competitive market and establish a product there.

The activationA full-funnel set-up from branding to business, a selection of UGC content and brand videos true to the Ganni spirit and look, and audience planning built around the “Ganni’s girl” persona.

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Client case

Fusalp

Fusalp: thinking and activating in 360°, for brand and business impact

The challengeCarry Fusalp’s strategy in France and internationally, and nurture the brand’s premium perception on traditional levers, while capturing sales.

The activationtigrz supports Fusalp in 360°, offline and press included. The global strategy, deployed in France and internationally, starts from Social to radiate across all levers, then recovers sales in SEA.

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Client case

AMI Paris

AMI Paris: a full-funnel strategy serving the brand and the business

The challengeFor the end of the year, strengthen the house’s awareness and positioning on TikTok by reaching a qualified audience, then turn that visibility into online sales.

The activationShort In-Feed videos optimised for completion (6-second Focused View optimisation), followed by data-driven optimisation: catalogue formats with bids adjusted to each user’s potential value and View Content optimisation for e-commerce site visitors.

22.6%incremental lift on the purchase item
+3.4ROAS
+6.3%incremental increase in search volume
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Client case

Delsey Officiel

Delsey: supporting the brand’s transformation by accelerating on TikTok

The challengeAn acceleration strategy across the US, France and APAC markets to support the brand’s elevation and engage communities of customers and prospects.

The activationA strategy centred on the TikTok grammar, combining ad hoc content production, shoots and international influence, to fit the brand’s codes and engage at scale.

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Client case

ba&sh

ba&sh: winning new audiences and creating incrementality

The challengeReach new audiences and demonstrate what social really brings to the business, beyond the measurement gaps between ad consoles and analytics tools.

The activationtigrz is the common thread of ba&sh’s social, Search, programmatic, data and feeds work.

+25%of incremental purchases
+31%revenue uplift on the campaign
+8.05 ptsimprovement in campaign ROAS
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Go further

Other published case studies

Alain Afflelou

How AFFLELOU’s YouTube strategy redefines the use of the platform

ba&sh

How ba&sh turns Pinterest into a genuine e-commerce performance lever

Celio

celio: proof that drive-to-store and e-commerce are not opposed

Alain Afflelou

First ultra-personalised virtual try-on experience on Snapchat with Alain Afflelou

Sephora & TF1

TikTok: 2020 trends & case study with Sephora & TF1

Collaboration

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