Delsey Officiel
Delsey: supporting the brand’s transformation by accelerating on TikTok
Social contentTikTokInfluenceInternational
The challenge
An acceleration strategy across the US, France and APAC markets to support the brand’s elevation and engage communities of customers and prospects. The challenge: to wake the brand up and build a resolutely innovative, creative content strategy able to convey every dimension of the brand.
The activation
A strategy centred on the TikTok grammar, combining ad hoc content production, shoots and international influence, to fit the brand’s codes and engage at scale. A paid strategy, with continuous acceleration of follower recruitment.
ResultsTo be completed: key figures for this case.
The content
Collaboration