Bouygues Telecom: measuring the in-store visits generated by Snapchat

For Bouygues Telecom, tigrz deployed several Snapchat campaigns in 2026 to go beyond traditional media metrics and measure the visits actually generated in stores. The strategy combined the discovery power of the Snap Map, tigrz’s media management and Kairos Fire’s offline measurement technology.

Why Bouygues Telecom wanted to measure in-store visits

Bouygues Telecom’s goal was to place its Social Ads investments within a measurable performance framework. Beyond impressions, clicks or engagement, the brand wanted to understand the dynamic actually created in its store network and identify the set-ups able to generate the most efficient visits.

This measurement was to allow tigrz to arbitrate investments, optimise campaigns and favour the platforms, audiences and messages contributing most directly to in-store traffic.

How do Snapchat Promoted Places work?

Promoted Places are advertising placements built into the Snap Map. Points of sale appear as sponsored pins that let Snapchatters discover a nearby store, check its address and opening hours, then go to the retailer’s website.

For Bouygues Telecom, the stores were showcased directly in this discovery environment, with a visual presence customised in the brand’s colours. The set-up thus brought together advertising exposure, local discovery and physical visits.

A contest to support in-store traffic

Bouygues Telecom has been a Snapchat partner since 2019, as part of an omnichannel strategy, with in-store traffic as an ongoing objective. In response to the gradual phase-out of ADSL, the operator launched a contest offering free fibre for a year, with three objectives: visibility, engagement and in-store traffic, among a 30–55 target of all genders.

According to Snapchat, Bouygues Telecom is the first telecom operator in France to use Promoted Places on the Snap Map. The pins took the form of a 3D gift in the brand’s colours; a tap displayed the address, opening hours and links to the brand’s apps or websites. A series of videos promoted the contest.

The role of Snapchat, Kairos Fire and tigrz

Snapchat was the media activation and store discovery platform, thanks to the Snap Map and the Promoted Places format.

Kairos Fire was the technology partner in charge of operating the tracking and the reporting of offline visits, in order to link campaign exposure to the trips observed in stores.

tigrz handled the definition of the media strategy, the deployment of tests, campaign management, optimisations, reporting and overall performance measurement.

Several tests run in 2026

Several tests were deployed during 2026 to assess different commercial contexts, messages, audiences and creative mechanics. This experimentation approach progressively enriched the learnings and improved the efficiency of the drive-to-store set-up.

The results of the drive-to-store set-up

Source: Snapchat for Business, Bouygues Telecom success story. The €0.92, 73M and €0.12 figures come from Snap Ads Manager and Kairos Fire, 16 April to 4 May 2026. More than 450 million Snapchatters use the Snap Map every month (Snap Inc. internal data, Q1 2026).

A set-up applicable to many store networks

This case is a concrete example for advertisers who want to generate more in-store visits thanks to the power of the data available on social platforms. Snapchat notably makes it possible to address complementary audiences, which are not necessarily reached with the same efficiency on Meta, TikTok or YouTube.

This approach can apply to telecoms, retail, food service, automotive, beauty, tourism and, more broadly, to all brands with a physical network that want to measure the real contribution of their Social Ads campaigns to in-store traffic.

The content

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