Jacquemus: accelerating with Social Ads and SEA to convert desirability into international growth

For almost five years, tigrz has supported Jacquemus in managing its digital growth in France and internationally. The strategy combines Social Ads, SEA, campaign localisation and a unified reading of performance.

Turning global desirability into sustainable growth

Jacquemus enjoys exceptional desirability and a particularly strong international audience. The challenge is to turn this brand power into sustainable growth, by adapting investments to markets, product categories, available stock and delivery capacity.

A strategy deployed across international markets

The set-up covers the main European markets, including France, the United Kingdom, Germany, Spain and Italy, as well as the United States, Canada, South Korea, Japan and Australia.

The strategy is localised to the realities of each market: brand maturity, commercial potential, demand, media behaviours, product availability and retail or e-commerce priorities.

Combining Social Ads and SEA in unified management

tigrz jointly manages Social Ads and SEA performance so as not to pit platforms against each other, but to make them complementary.

Social Ads builds demand, develops consideration and makes it possible to prospect new audiences. SEA captures and converts this demand when it is expressed in search engines. This unified reading makes it possible to arbitrate investments according to their real contribution to the purchase journey.

Localising campaigns as close to markets as possible

Localisation is not limited to translating campaigns. Audiences, messages, products, investments and key moments are adapted to each market to take account of differences in awareness, seasonality, behaviour and commercial potential.

Continuous performance management

Campaigns are managed daily, with a weekly performance review and monthly consolidation. This organisation makes it possible to quickly adjust budgets, markets, audiences and product categories according to results and the house’s priorities.

Almost five years of growth and market openings

The partnership between Jacquemus and tigrz is a long-term one, with almost five years of support. Over this period, the house has maintained its growth trajectory and continued to open new markets with media management adapted to its international development.

A partnership built over time