ba&sh
+127%
ROAS when moving to Shopping Pinterest Performance+
Media Performance.
Maximize every investment with our tailored approach and technology tools to optimize your campaigns at global scale.
In detail
Social Ads and media buying at the service of your growth
tigrz designs, activates and optimises your Social Ads campaigns and your media strategy in France and internationally. We link platform choices, audiences, content and measurement to your brand and growth objectives.
Media strategy is at the heart of our expertise. With more than €130M of media space bought in France and internationally, we support advertisers in managing their investments, with a strong specialisation in social platforms.
Build the media mix suited to your objectives
Building awareness, strengthening desirability, recruiting new customers or generating sales: each objective calls for specific investment choices. We define the role of each lever, the split of budgets and the steering indicators. Our approach combines Social Ads, Search and programmatic, and draws on the expertise of the Cosmo5 group for offline buying.
Make the most of each platform’s strengths
Meta, TikTok, Pinterest, Snapchat, YouTube or Reddit offer different ways to reach your audiences. We choose platforms, formats and activation modes according to your brand, your market and the demand to be developed. This complementarity helps seek additional coverage, diversify touchpoints and test new sources of performance.
Keep control of steering
Automation makes the objectives and signals sent to platforms decisive. We work on campaign structure, optimisation events, creatives and investment pacing to steer the algorithms towards your priorities. Our teams track results and adjust activations based on observed learnings and your key commercial moments.
Link media results to your business
We cross-reference platform results with your analytics and sales data to inform trade-offs. Where conditions allow, lift studies, geo tests or contribution models complete this reading. The aim is to understand what campaigns bring to your business and where to invest next.
Adapt the strategy to each market
The weight of platforms, usage patterns and demand drivers vary from one country to another. We adapt the media mix, audiences, messages and commercial calendars to these realities. Market-by-market management helps identify growth opportunities, saturation levels and localisation needs.
Test innovations with a precise goal
Our relationships with platforms give us direct exchanges and access to test programmes, depending on availability and account eligibility. We have thus tested TikTok Search for Zadig&Voltaire in the US market. Each experiment answers a question: reaching a new audience, improving efficiency or understanding the contribution of a new format.
Support from strategy to trade-offs
We work on the media plan, campaign activation, optimisation and results analysis. Media teams work with our content, data and measurement experts to evolve the set-up. You get a reading of performance and recommendations to decide on the next investments.
Media best cases
Our results published by the platforms
Meta
Bouygues Telecom
+17 pts
ad recall with creative built for Reels
Meta
Clarins
+22%
incremental web purchases measured by a conversion lift study
In detail
Social Ads and media buying at the service of your growth
tigrz designs, activates and optimises your Social Ads campaigns and your media strategy in France and internationally. We link platform choices, audiences, content and measurement to your brand and growth objectives.
Media strategy is at the heart of our expertise. With more than €130M of media space bought in France and internationally, we support advertisers in managing their investments, with a strong specialisation in social platforms.
Build the media mix suited to your objectives
Building awareness, strengthening desirability, recruiting new customers or generating sales: each objective calls for specific investment choices. We define the role of each lever, the split of budgets and the steering indicators. Our approach combines Social Ads, Search and programmatic, and draws on the expertise of the Cosmo5 group for offline buying.
Make the most of each platform’s strengths
Meta, TikTok, Pinterest, Snapchat, YouTube or Reddit offer different ways to reach your audiences. We choose platforms, formats and activation modes according to your brand, your market and the demand to be developed. This complementarity helps seek additional coverage, diversify touchpoints and test new sources of performance.
Keep control of steering
Automation makes the objectives and signals sent to platforms decisive. We work on campaign structure, optimisation events, creatives and investment pacing to steer the algorithms towards your priorities. Our teams track results and adjust activations based on observed learnings and your key commercial moments.
Link media results to your business
We cross-reference platform results with your analytics and sales data to inform trade-offs. Where conditions allow, lift studies, geo tests or contribution models complete this reading. The aim is to understand what campaigns bring to your business and where to invest next.
Adapt the strategy to each market
The weight of platforms, usage patterns and demand drivers vary from one country to another. We adapt the media mix, audiences, messages and commercial calendars to these realities. Market-by-market management helps identify growth opportunities, saturation levels and localisation needs.
Test innovations with a precise goal
Our relationships with platforms give us direct exchanges and access to test programmes, depending on availability and account eligibility. We have thus tested TikTok Search for Zadig&Voltaire in the US market. Each experiment answers a question: reaching a new audience, improving efficiency or understanding the contribution of a new format.
Support from strategy to trade-offs
We work on the media plan, campaign activation, optimisation and results analysis. Media teams work with our content, data and measurement experts to evolve the set-up. You get a reading of performance and recommendations to decide on the next investments.
Scale
Global Acceleration.
We have developed, tested and scaled approaches that enable brands to internationalize their business worldwide. Our approach combines maturity steps across three phases:
- 01Internationalization of best practices
- 02Localization of approaches
- 03Multi-model management by zone
Tech
Brand Scaler.
To support our clients in their branding strategy of awareness, desirability and preference, we have developed a tool, Tech – Brand Scaler, and a methodology to assess the minimum investment thresholds and the levels of repetition required to generate measurable lifts.
Tech
Media Booster.
To sophisticate the approach and move toward advanced performance management models, we have developed a tool, Tech – Media Booster, which makes it possible to manually manage campaign pacing in France and internationally and to capture performance according to the daily trends recorded.
Tech
Suite Expander.
We have therefore developed innovative protocols such as Tech – Suite Expander, which makes it possible to adopt post-cookie programming paths that speed up the exit from learning phases in order to maximize performance and achieve optimized media costs.
Expertise
Other expertise
Collaboration