Clarins
Clarins: improving ROAS and CPA with TikTok Smart+ Catalog
The challenge
Stand out during Black Friday, a highly competitive period, while hitting ambitious performance targets.
The activation
An AI-optimised Smart+ Catalog campaign, to engage users, generate sales and optimise product delivery. It rests on three pillars: optimal tracking with the deployment of the Events API, native content (platform best practices and creator collaborations) and an always-on set-up with renewed messaging throughout the year.
Source: TikTok for Business case study “Clarins: generating sales during Black Friday with Smart+ Catalog” (in French). Claims made by the brand are neither endorsed nor verified by TikTok.
The results
“We accelerated our rollout on TikTok at the end of 2024 to support our growth objective.”
Another Clarins activation: on BeReal, the campaign reached and engaged more than 1.3 million people as incremental audience.
Collaboration