Identify opportunities
We compare markets with one another to spot where a brand has room to grow, and in what order to go: a multi-market approach, not a sum of local campaigns.
SOLUTIONS
Internationalization.
Champions of brand internationalization: a multi-market approach to identify opportunities, localize and manage market by market.
Page published in French.
60%of our campaigns target international markets
25offices worldwide with the Cosmo5 group
What we do
Six areas of expertise to grow a brand, market after market.
Localize the offer
Featured range, promise, messages, price: we adapt the offer to what really matters in each market before rolling out media.
Produce content locally
Language, cultural references, talent, locations, calendar: we produce or adapt content so that it feels born locally, not translated from Paris.
Work on feeds
We manage product feeds market by market (availability, price, lead times) so that each ad features a product that can really be purchased where it is seen.
Adapt to local commercial action plans
Sales, seasonality, key moments, launches: we align campaigns with the local commercial calendar of the brand and its retailers.
Monitor market by market
A regular reading, market by market: performance, incrementality, saturation. It says where to accelerate, where to correct and where not to go.
Groups, subgroups, regions
Identify where to act, step by step.
A portfolio of markets cannot be managed flat. We structure it in three levels to decide where to invest, with what message, and at what level to measure.
Level 1
Market groups
We group markets that share the same commercial logic, to define a common strategy before rolling it out.
Level 2
Subgroups
Within a group, we distinguish the subsets that call for a different offer, message or pace.
Level 3
Action regions
We go down to the regions where we act, for example DMAs in the United States, to plan and measure at the right level.
Global by design
An EMEA foundation, dedicated expertise for North America, APAC and the Middle East.
FOUNDATION
EMEA
Paris, tigrz headquarters, and the Cosmo5 offices in London, Madrid, Barcelona, Milan, Frankfurt and Vienna.
EXTENSION 01
North America
A strong foothold, with the Cosmo5 offices in New York, Chicago, Miami and Montréal.
EXTENSION 02
APAC
Japan, Korea, Singapore, Hong Kong, Australia, with the Cosmo5 offices in Singapore, Sydney, Melbourne and Shanghai.
EXTENSION 03
Middle East
Gulf and Israel: an anchor region for brands' internationalization.
Case studies
Browse our case studies.
Jacquemus
Jacquemus: turning desirability into profitable growth
Read the case →
Delsey Officiel
Delsey: supporting the brand’s transformation by accelerating on TikTok
Read the case →
Fusalp
Fusalp: thinking and activating in 360°, for brand and business impact
Read the case →
Ganni
Ganni: localising year-end content in line with US retail to maximise impact
Read the case →Our analyses on this topic
Related client cases
Collaboration