M6
Setup: to be completed
KPI: to be completed
GEO + Social.
Social is decisive in optimizing a brand's visibility in LLMs (ChatGPT, Gemini, Claude). We need to go further: think about the whole journey.
Discover on Social then verify on an LLM, or the reverse: we support visibility in the right place, all the way to paid visibility.
01 / 03From Social to LLM
Discover on Social, verify on an LLM.
Social is the space where a brand is discovered. It is then verified on LLMs (ChatGPT, Gemini, Claude): what one reads there must confirm what was seen on social media.
DiscoverabilitySocialLLM
02 / 03From LLM to Social
A recommendation on an LLM, verified on Social.
The path can also be reversed: the person discovers a brand recommendation on an LLM, then goes to social media to verify it.
RecommendationLLMSocial
03 / 03Global journey
Visibility in the right place, all the way to paid.
Think about the global journey, and support visibility in the right place, all the way to paid visibility.
OrganicLLMPaid
Illustration · fictional brand
Illustration · fictional brand
One journey, several levels of visibility
The tigrz point of view
Social contributes to visibility in LLMs.
LLMs rely on very different sources depending on the platform. Social platforms appear among the most cited sources.
21.0%Reddit, the most cited source of Google AI Overviews among its 10 most cited sources; YouTube follows at 18.8%.
46.7%Reddit, Perplexity's top source among its 10 most cited sources; YouTube at 13.9%.
11.3%Reddit among the 10 most cited sources of ChatGPT, where Wikipedia dominates at 47.9%.
These shares are shifting. According to Semrush (August 26, 2026), drawing on Promptwatch data, Reddit's share of ChatGPT citations reportedly fell from 3.8% to 0.5% within a few days, a drop Promptwatch describes as temporary; OpenAI states that ChatGPT continues to cite Reddit.
ChatGPT
Gemini
Claude
Pioneers
tigrz is among the first advertisers in France to have deployed this approach, notably with M6, Celio, Alain Afflelou and Bouygues Telecom, combining visibility on social media, discoverability in LLMs and conversion across all levers.
M6CelioAlain AfflelouBouygues Telecom
Case studies: paid GEO.
Brands we support in combining social visibility, discoverability in LLMs and paid visibility.
Celio
Setup: to be completed
KPI: to be completed
Alain Afflelou
Setup: to be completed
KPI: to be completed
Bouygues Telecom
Setup: to be completed
KPI: to be completed
Go further
Our methodology and tools.
Business Intelligence
Sherekhan
The Marketing Mix Modeling tool developed by tigrz.
Measurement
Effectiveness Measurement
Understanding the real contribution of Social.
Content
Content Strategy
One source content, adaptations at scale.
Influence
Influence & Creators
Creators, partnerships and partnership ads.
International
Internationalization
Scaling brands from market to market, from the United States to APAC.
Expertise
Continue with our other expertise.
Expertise
Strategic Consulting
Strategic planning, data management and measurement, cross-media diagnosis, media and business strategy.
Expertise
Data & AI
First Party Data, tracking, data collection, data and AI to steer campaigns.
Expertise
Content & Influence
Content designed for your media strategy, from insight to influence.
Expertise
Media Performance
Media strategy, the core of tigrz's experience and expertise.
Case studies
Browse our case studies.
Collaboration