FRENES
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VALUES

Elevate.

A demanding and deliberately optimistic outlook, focused on progress and impact: growing and helping others grow.

What is Elevate?

Elevating brand into business performance.

Elevate is the agency's mindset: growing and helping others grow. A demanding and deliberately optimistic outlook, turned toward progress and impact. Refusing standardization to create the gap that makes the difference.

Four areas of expertise, one framework

01Strategic consulting
02Data & AI
03Content & Influence
04Media performance

Source: Elevate with tigrz booklet, June 2026 edition (internal document: reproduction to be validated by management).

Excellence.Difference.Empathy.

Each value translates into concrete principles, from daily team life to mission decisions.

Value 1

Excellence.

We keep raising the bar, we favor accuracy and real impact, we own it end to end.

  • We keep raising the barEvery assignment is an opportunity to learn, refine methods and raise the level of commitment.
  • We deliver what makes the differenceAccuracy and real impact rather than volume: produce less, but better.
  • We own it end to endTake full responsibility for the topics we carry, anticipate risks, and stay committed through to results.

Value 2

Difference.

We question to build better, we look for the useful gap, we make the difference, we value difference.

  • We question to build betterChallenge the obvious, habits and established decisions when it lets us go further.
  • We look for the useful gap and innovateDifference is a lever, not a posture: make it concrete and measurable rather than reproduce a standard.
  • We make the differenceAn idea is only worth something if it produces a result.
  • We value differenceThe diversity of profiles and viewpoints feeds debate and strengthens the quality of the work.

Value 3

Empathy.

We put ourselves in the other person's place to feel, understand and connect, so that we can build together.

  • We remain deeply humanWhat makes it possible to interpret, decide and create with accuracy where technology reaches its limits.
  • We move forward together, through solidarityEmpathy is the foundation of the collective: supporting one another in the effort, sharing successes and difficult moments.
  • We understand our clients in depthNot settling for execution: listen, interpret, put ourselves in their teams' shoes.
  • We build a human ecosystemPartners, platforms, experts: relationships founded on trust, respect and cooperation.

Elevate in daily life

A culture that is practiced, not just displayed.

01

The booklet

Each employee receives their Elevate booklet, which sets out the values and their principles.

02

Meet&Talk

Every two weeks, eight employees from all areas of expertise (media, data, content, AI, strategy) meet in person, with Nicolas Masson and a member of the executive committee.

03

Training & certification

A training and certification program, with a dedicated module on 360Learning built from the booklet.

Source: tigrz internal communications, July 2026 · to be validated before publication.

What we live at tigrz

They say it better than we do.

Rigor, singularity, solidarity: three ways to grow, told by those who live them.

Excellence · 1/6

tigrz, c’est avant tout une école d’exigence.
Mathieu GermainMedia Manager, tigrz
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TIGRZ SAS
19, rue Martel
75010 Paris