Parfums de Marly
What tigrz does: to be completed
KPI: to be completed
Content & Influence.
Content creation is a performance engine: in a social experience, content triggers attention, then drives intention.
From insight to production, from content strategy to influence: content designed for your media strategy and your business objectives, end to end.
01 / 08Attention → intention
Creative triggers attention, then intention.
The role of creative in performance is essential. In the Nielsen Catalina Solutions analysis (2017, nearly 500 consumer packaged goods campaigns), the quality of creative and message explains 47% of the contribution to sales, ahead of reach (22%) and targeting (9%).
AttentionIntentionNielsen
02 / 08Platforms & AI
Platforms automate: creative makes the difference.
Platforms automate ad selection, with AI-guided formats. Meta describes Andromeda as a proprietary machine learning system for the retrieval stage in ad recommendation, and stresses that greater ad diversity can improve people’s experience and advertisers’ results. We value creative without relying on automation: it remains challengeable.
Meta AndromedaAutomated formatsDiversity
03 / 08Message & target
The right message, to the right target.
We need to know and adapt: sequencing message levels across top, middle and bottom of funnel, and working on relevance to the targets addressed: prospects, new to brand, new customers, connoisseurs or churners.
Top of funnelMiddle of funnelBottom of funnelNew to brandChurners
04 / 08Localization
Perceived from the right angle, market by market.
Internationally, localization ensures the brand is perceived from the right angle: we can play up French origin in markets receptive to it, or hyperlocality in those that respond more to the adoption of a trend, a service or a fashion.
French originHyperlocalityInternational
05 / 08Traditional media
Extending traditional media.
Educational content complements campaigns run on television, outdoor, radio and press. Starting from a television copy, we adapt the messages for social to provide education and foster understanding of the USPs of the brand, service or product, and thereby sell better.
TVOut-of-homeRadioPressUSP
06 / 08Scale & production
Scale, without fatigue.
On social, a large volume of content is needed to feed the algorithms without creating fatigue among users. Starting from the media strategy, our content strategists define the right quantity of content, the right messages and the right renewal, and co-build the content strategy with you. End-to-end production within the agency, support for your teams, or failing that, upcycling of your content into a native social style guided by performance.
VolumeRenewalEnd-to-end productionUpcycling
07 / 08Insights
Insights that feed creative.
Our expertise in strategic consulting, data and AI generates insights, refreshed throughout campaigns to optimize creative and improve performance. They also draw on listening to the brand’s footprint, with tools such as Radarly or Socialbakers, to identify risks, opportunities and audiences.
ConsultingData & AIListening
08 / 08Influence & Co-creation
The right talents, measured.
Identification of talents (micro, macro, ambassadors) in France and internationally, negotiation of partnerships, production follow-up and performance measurement compared with a traditional content approach.
MicroMacroAmbassadors
Nielsen Catalina Solutions · 2017 · nearly 500 CPG campaigns
Principle described by Meta · illustration
One message per stage and per target · illustration
International markets · illustration
Extending a TV copy on social · illustration
Illustration · no scale or values
Listening · Radarly, Socialbakers
Identified talents · partnerships · measurement
On the ground
Content designed for performance.
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Case studies
What we do for brands.
Jacquemus
What tigrz does: to be completed
KPI: to be completed
Zadig&Voltaire
What tigrz does: to be completed
KPI: to be completed
Sandro
What tigrz does: to be completed
KPI: to be completed
Messika
What tigrz does: to be completed
KPI: to be completed
Sources: Nielsen Catalina Solutions, report published on October 18, 2017 (via MarketingCharts); Meta, “Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine”, Engineering at Meta, December 2, 2024.
Backstage
Shoots for brands of all sizes.
AfflelouWarner Bros.ClarinsHistoire d’OrB for BankVilebrequin
Studio, outdoor, in-store, indoor, interviews and event coverage.
In detail
Content strategy and influence for social networks
tigrz links content strategy, creative and influence to your media and business objectives. We design the messages, formats and collaborations that give your audiences a reason to stop, take an interest in your brand and act.
From defining messages to production, we build a set-up adapted to platforms, your markets and the different stages of the customer journey. Our creative studio Tastee contributes to content production and adaptation.
Define messages according to audiences and journey
A prospect discovering your brand, a new customer and a customer to reactivate do not have the same expectations. Our teams define the messages, proof points and formats suited to each situation. We organise their sequence to build brand awareness, explain the value of the offer and support the purchase decision.
Work on creative diversity and relevance
Platforms automate a growing share of ad delivery. Creative remains an area where the brand can act directly. We work on genuinely distinct angles, demonstrations and formats, suited to the usage of each platform. On Meta, Andromeda plays a role in shortlisting the ads that are candidates for delivery. This evolution feeds our thinking on content diversity and the tests to run.
Extend your brand campaigns on Social
We adapt TV, outdoor, radio or press campaigns to the ways social networks are used. A short video can explain a product benefit, a demonstration can remove a hesitation, an educational piece of content can make an offer easier to understand. Each adaptation complements the brand campaign with a defined role in the journey.
Organise content production and renewal
Starting from the media plan, we define creative needs, formats, volumes and renewal pace. We can take charge of production, support your teams or rework your existing content. Shooting, editing, reframing and new versions let us adapt creatives to platforms while preserving your brand codes.
Localise content for each market
Localisation covers language, cultural references, usage and the way the brand is presented. We can highlight its French origin when it resonates with local expectations, or build an expression more rooted in the market’s culture. Content stays consistent with your identity and gains relevance with the target audiences.
Involve creators and amplify content
We identify talent suited to your brand and audiences, then organise collaborations, briefs and production follow-up. Content can be amplified as part of the media plan, notably via Partnership Ads or Spark Ads. Its evaluation takes into account the objective pursued, the engagement generated and delivery results.
Evolve creative based on results
Campaign learnings feed creative decisions: messages that hold attention, formats that explain the offer better, content that supports conversion. Working with our consulting, media and data teams, we evolve briefs and productions to progressively improve the relevance of the set-up.
A content strategy built with your teams
We define with you the editorial priorities, the organisation of production and the way content is evaluated. This collaboration links the brand’s work, platform constraints and campaign needs, in France and internationally.
Go further
Our methodology and tools.
Business Intelligence
Sherekhan
The Marketing Mix Modeling tool developed by tigrz.
Measurement
Effectiveness Measurement
Understanding the real contribution of Social.
Content
Content Strategy
One source content, adaptations at scale.
Influence
Influence & Creators
Creators, partnerships and partnership ads.
International
Internationalization
Scaling brands from market to market, from the United States to APAC.
GEO
GEO + Social
Social in the LLM visibility journey.
Expertise
Continue with our other expertise.
Expertise
Strategic Consulting
Strategic planning, data management and measurement, cross-media diagnostic, media and business strategy.
Expertise
Data & AI
First party data, tracking, data collection, data and AI to steer campaigns.
Expertise
Media Performance
Media strategy, the core of tigrz’s experience and expertise.
Case studies
Browse our case studies.
Delsey Officiel
Delsey: supporting the brand’s transformation by accelerating on TikTok
Read the case →
Ganni
Ganni: localising year-end content in line with US retail to maximise impact
Read the case →
Alain Afflelou
Alain Afflelou: becoming one of the most-followed brands in France on TikTok
Read the case →
Longchamp
Longchamp: TikTok, a driver of growth and fashion desirability
Read the case →Collaboration