Influence & Creators.
Co-create with creators, localize content and put it at the service of performance.
Creators speak to their communities. Brands gain in performance as a result.
We build influence programs where co-creation, localization and commercial peak moments come together, then where content is amplified like any other performance lever.
Screens: vertical 9:16 content, placeholders awaiting the videos.
In France, what the data shows
Spontaneous, engaging and measurable content.
Influence Barometer 2025, CPA × UMICC, November 4, 2025 · France · 47,200 creators with more than 10,000 followers · data from April 1, 2024 to March 31, 2025 · 1,000 brands, 10 sectors.
01 / 06Creators
A credible
voice.
Voices that are credible to communities. The choice of creator answers to the brand, and to what it needs to say to whom.
02 / 06Co-creation
Designed with them.
Not for them.
Design content with creators, for native, credible formats: the brand provides the framework, the creator brings their voice.
03 / 06Localization
Local
by nature.
Adapt content to each market: the language, the references, and the creator who speaks to their community.
04 / 06Key moments
Key moments,
creator edition.
Embed co-creation in commercial moments, target offers with creators and showcase retail and its points of sale.
05 / 06Partnership ads
The creator's content
becomes an ad.
Promote content using a creator's or partner's handle, or amplify existing posts. Sources for these ad formats are at the bottom of the section.
06 / 06Measurement
Measured like
a performance lever.
Influence content is amplified and managed like any performance lever: on its real effect, not on volume alone.
Case studies
Browse our case studies.
Ganni: localising year-end content in line with US retail to maximise impact
Read the case →
Clarins: generating sales during Black Friday with Smart+ Catalog
Read the case →
Alain Afflelou: becoming one of the most-followed brands in France on TikTok
Read the case →
Delsey: supporting the brand’s transformation by accelerating on TikTok
Read the case →Collaboration