Jacadi Paris: orchestrating an OOH and cross-media campaign for its 50th anniversary

To support three key moments for Jacadi Paris, tigrz defined and managed a cross-media strategy combining premium visibility, proximity to the store network and measurement of how the brand evolves among the French.

Three waves to support Jacadi Paris’s key moments

The set-up was built around three complementary waves:

• September 2026, to support the back-to-school season
• October and November 2026, to celebrate Jacadi Paris’s 50th anniversary
• December 2026, to support the Christmas period

This organisation made it possible to adapt messages, media environments and formats to the brand’s different commercial moments, while maintaining a consistent presence throughout the period.

A cross-media strategy defined and managed by tigrz

tigrz defined Jacadi Paris’s cross-media strategy, then activated and managed the partners involved in rolling out the campaigns. The agency ensured consistency between brand objectives, commercial challenges, the different media levers and the activation calendar.

Bringing Jacadi Paris back to the heart of the city

The role of outdoor advertising was to carry Jacadi Paris’s fiftieth anniversary into premium media environments and place the brand back at the heart of the city.

The choice of locations was based on Jacadi Paris’s commercial targets, but also on the location of its store network. A presence around Galeries Lafayette Haussmann and in prestigious Parisian spaces thus made it possible to link brand visibility and drive-to-store logic.

Linking OOH to retail and digital levers

OOH was not a standalone message. It was part of an overall media strategy combining urban visibility, proximity to points of sale and digital activations. The aim was to ensure continuity between exposure to the campaign, brand consideration and the store visit.

Measuring brand evolution at national and local level

To measure the effects of the campaign beyond delivery metrics alone, tigrz designed for Jacadi Paris a proprietary barometer based on a panel of French people.

This barometer tracks, at both national and local level, the evolution of brand awareness, perception and the main image attributes. It thus provides a fuller reading of the contribution of cross-media campaigns to building Jacadi Paris.

A set-up built and measured over time