Engaged collective

An engaged collective.

100 people in Paris to run your campaigns, working with our New York and Singapore offices.

    Meet the leadership

    Leadership.

    Click a portrait to open it.

    Background.

    Portrait of Nicolas Masson
    Founder of the agency

    Founder of the agency

    NicolasMasson

    The agency tigrz was founded in 2019 by Nicolas Masson. Trained in a consulting firm and then at Havas, Nicolas had the opportunity to support early advertisers in their digital transformation through innovative approaches on social platforms, in synergy with traditional media. In 2019, he created tigrz to build the first independent agency in France, which today brings together 90 employees and supports nearly 120 active clients. Part of the Labelium group, of which he is a partner, he places Social at the heart of advertisers’ digital strategies. Nicolas serves as president of the agency and leads the strategic consulting teams in close proximity to the agency’s clients.

    Portrait of Alexandre Pasté
    Managing Director

    Managing Director

    AlexandrePasté

    Alexandre Pasté is the Managing Director of the agency tigrz.paris, which he joined at its creation. Alexandre began his career in creative agencies such as Publicis and Rosbeef, then in media agencies at Havas, where he met Nicolas. Working as a pair since the launch, they built the agency tigrz. He took over general management in 2024 and today manages all the teams: Media Consulting, Data & Tech, Creation & Influence and Strategic Consulting.

    Join us

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    Collaboration

    Want to work with the tigrz teams? Let’s talk.

    Contact tigrz →
    TIGRZ SAS
    19, rue Martel
    75010 Paris