Localize the offer
A brand does not present itself the same way in New York, Miami or Los Angeles. We adapt the offer — featured range, promise, messaging — to what truly matters for each US market, before deploying media.
INTERNATIONALIZATION · UNITED STATES
US Expertise.
Advanced expertise in the US market: localizing the offer, planning by region, producing locally, managing market by market.
Page published in French.
● Champions of brand internationalizationWith our New York and Singapore offices
What we do
Six areas of expertise to scale a brand in the United States.
We manage multi-market approaches: identifying opportunities, localizing the offer, producing content locally, working on feeds, adapting commercial action plans, then monitoring market by market.
Media planning by DMA and by region
We divide the territory into market zones to concentrate investment where the brand can win, and to test elsewhere in a measured way. DMAs are the level that Nielsen defines and that Google Ads offers natively as geographic targeting.
Locally produced content
Language, cultural references, talent, locations, calendar: we produce or adapt content so that it feels born locally, not translated from Paris.
Feeds and catalog
We work on product feeds market by market — availability, price, lead times — so that every ad features a product that can genuinely be purchased where it is seen.
Local commercial action plans
Sales, seasonality, key commercial moments, launches: we time campaigns to the local commercial calendar of the brand and its retailers, which looks nothing like the French calendar.
Market-by-market monitoring
A regular reading, market by market: performance, incrementality, saturation. We group states into groups, sub-groups and regions to spot where to accelerate, where to correct and where not to go.
Groups, subgroups, regions
Where to act: a tiered reading of the territory.
The US market is not a monolith. We read it by groups of states, sub-groups and regions, to identify where a brand has an opportunity, and at what level to manage it.
Official US Census Bureau breakdown (4 regions, 9 divisions). The operational level of our media plans is then the DMA.
Market context
Three realities of the American market to take into account.
01
DMAs, the regional unit of analysis
DMAs (Designated Market Areas) are more than 200 US geographic regions defined by Nielsen, historically used to measure TV audiences. We use them as our level for regional analysis and planning.
02
Geographic targeting by DMA
Google Ads lists Nielsen DMA regions among its geographic targeting types: a planning level that can be activated directly.
03
TikTok Shop in the United States
TikTok Shop launched in the United States on September 12, 2023: shoppable videos and lives in the app.
Case studies
We support them in accelerating their strategy, with a branding and business logic.
Jacquemus
- What we do for the brand
- To be completed
- Key KPI
- To be completed
- Markets
- To be completed
Public benchmark: first US store opened in New York (SoHo), announced on October 21, 2024. FashionUnited, October 21, 2024
Case study
Parfums de Marly
- What we do for the brand
- To be completed
- Key KPI
- To be completed
- Markets
- To be completed
Zadig&Voltaire
- What we do for the brand
- To be completed
- Key KPI
- To be completed
- Markets
- To be completed
Sandro
- What we do for the brand
- To be completed
- Key KPI
- To be completed
- Markets
- To be completed
Public benchmark: a new store in Los Angeles (Westfield Topanga) announced on December 28, 2023, with the brand sold in more than 50 points of sale in the United States. FashionUnited, December 28, 2023
Messika
- What we do for the brand
- To be completed
- Key KPI
- To be completed
- Markets
- To be completed
Public benchmark: Madison Avenue flagship in New York unveiled on July 16, 2025. Messika, July 16, 2025
The public benchmarks above describe the brand's US presence, not results achieved by tigrz.
Case studies
Browse our case studies.
Our analyses on this topic
Related client cases
Collaboration