Among the leading agencies by investment
tigrz is one of the leading agencies by volume of investment on TikTok in France.
TikTok expert agency
TikTok Excellence.
tigrz supports brands on TikTok from editorial strategy to performance: native content, influence, Video Shopping Ads, Smart+ Catalog, TikTok Pulse and incrementality measurement.
Nicolas Masson, founder of tigrz: “TikTok is a place of discovery, search, recommendation and now commerce.”
- 4case studies published by TikTok for Business
- 700 000+TikTok followers for Alain Afflelou (November 2026)
- +brands supported on TikTok
- La REF 2026Panel with TikTok France at the MEDEF’s REF 2026
- TikTok France Creative Partner
- Premium Partner
- TikTok-certified team
Why choose tigrz for TikTok?
- Four of our case studies are published by TikTok for Business: ba&sh, AMI Paris, Alain Afflelou and Clarins.
- Since the account launched in 2024, tigrz has supported Alain Afflelou, whose TikTok community exceeded 700,000 followers in November 2026 (case study).
- tigrz spoke with TikTok France at the MEDEF’s REF 2026 on the role of platforms in business growth (read the article, in French).
A leading partner, closest to what is new on TikTok
Always in beta or alpha
tigrz is always in beta or alpha on new TikTok features, for example on the rollout of Smart+ or TikTok Search.
TikTok France Creative Partner
tigrz is a TikTok France Creative Partner: our creative studio Tastee mobilises experts to produce the content brands need to accelerate on the platform.
They trust tigrz on TikTok
More than fifty brands supported on TikTok: account launch, acceleration, creator programme rollout or audience monetisation strategy with an e-commerce logic.
- The Kooples
- Ganni
- Jacquemus
- Delsey
- BforBank
- BNP Paribas
- Hublot
- SNCF Connect
- Parfums de Marly
- Clarins
- Warner Bros Discovery
- DC Comics
- Paramount+
- Veolia
- and many more
case studies published by TikTok for Business
+followers for Alain Afflelou, November 2026
2,7 Mviews for the “Qui est l’expert ?” campaign against ChatGPT
22,6 %incremental lift on the purchase item (AMI Paris)
×3ROAS with retargeting vs prospecting (ba&sh)
−51 %CPA vs the previous conversion campaign (Clarins)
Sources: TikTok for Business (ba&sh, AMI Paris and Clarins case studies); tigrz (Alain Afflelou, November 2026).
Strategy
An editorial strategy that is continuously renewed, as on the Alain Afflelou account since 2024.
Content and influence
Native content, collaboration with creators and a combination of organic growth and paid amplification.
Media and measurement
Video Shopping Ads, Smart+ Catalog, TikTok Pulse, then incrementality measurement (Unified Lift, Search Lift).
Strategic consulting, content, influence and media: TikTok content for our clients
Previews of videos published on the brands’ TikTok accounts. A click opens the video on TikTok.
Four TikTok case studies published by TikTok for Business
- Stake
- Video Shopping Ads: retargeting in the service of conversion
- Set-up
- A structured conversion funnel, better audience signal quality, accelerated learning phases and retargeting of people who have already shown interest.
Results
×3ROAS with retargeting vs prospecting
−75 %CPA with retargeting vs prospecting
- Stake
- A full-funnel strategy for brand and business
- Set-up
- Short In-Feed videos optimised for completion, then catalogue formats with bids adjusted to each user’s potential value, measured by a Unified Lift study including a Search Lift.
Results
22,6 %incremental lift on the purchase item
+3,4ROAS
+6,3 %incremental search volume
- Stake
- TikTok Pulse: giving visibility to MAGIC Glasses and MAGIC Clips
- Set-up
- Campaigns displayed alongside the top 4% best-performing content on TikTok, with hyper-contextual messages.
Results
+4 %ad recall
+181 %6-second view-through rate vs non-Pulse
+7 %engagement rate vs non-Pulse
- Stake
- Smart+ Catalog during Black Friday
- Set-up
- An AI-optimised campaign built on the Events API, native content with creators and an always-on set-up.
Results
×2,2ROAS
−51 %CPA vs the previous conversion campaign
+133 %conversion rate
Claims made by the brand are neither endorsed nor verified by TikTok. Source: TikTok for Business (pages in French); tigrz analysis.
Alain Afflelou
700 000+
TikTok followers for Alain Afflelou (November 2026)Alain Afflelou: from zero to more than 700,000 followers
On TikTok since 2024 with tigrz: continuously renewed editorial strategy, influence, creator collaborations, and a mix of organic growth and paid amplification. In November 2026 the brand has nearly three times more followers than the second optical retailer in France (tigrz competitive benchmark, November 2026). The “Who is the expert?” campaign against ChatGPT reached 2.7 million views on TikTok.
Nicolas Masson, founder of tigrz, on TikTok
“Companies are becoming content producers themselves and, more and more, media. TikTok illustrates this particularly well. The platform is a place of discovery, search, recommendation and now commerce.” (our translation)
Nicolas Masson, founder of tigrz, at the MEDEF’s REF 2026 (26 August 2026)
He shared four convictions there: master your data, diversify your media mix, keep control of your message and brand, and measure performance by focusing on the real increment generated for the business. Read the article on REF 2026 (in French) · Nicolas Masson’s profile on La REF website (in French).
TikTok and tigrz: frequently asked questions
What does tigrz do on TikTok?
tigrz designs the editorial strategy, produces content, mobilises creators and manages performance (Video Shopping Ads, Smart+ Catalog, TikTok Pulse, lift measurement), as shown by our four case studies published by TikTok for Business.
Which brands does tigrz support on TikTok?
Our TikTok case studies include ba&sh, AMI Paris, Alain Afflelou, Clarins and Longchamp.
How can TikTok’s impact on sales be measured?
Through incrementality studies: for AMI Paris, a Unified Lift study including a Search Lift measured 22.6% incremental lift on the purchase item and +6.3% incremental search volume (source: TikTok for Business).
Which brands has tigrz supported on TikTok?
tigrz has supported more than fifty brands on TikTok, including The Kooples, Ganni, Jacquemus, Delsey, BforBank, BNP Paribas, Hublot, SNCF Connect, Parfums de Marly, Clarins, Warner Bros Discovery, DC Comics, Paramount+, Veolia and many more: account launch, acceleration, creator programme rollout or audience monetisation strategy with an e-commerce logic.
Is tigrz ahead on new TikTok features?
tigrz is always in beta or alpha on new TikTok features, for example on the rollout of Smart+ or TikTok Search. The agency is also one of the leading ones by volume of investment on TikTok in France.
Our TikTok insights
- InsightHow TikTok accelerates Longchamp’s Social Media momentum
- InsightTikTok: which ad formats to activate on the platform?
- InsightAlexandre Pasté, juror at the TikTok Ad Awards
- InsightNicolas Masson (tigrz) and TikTok France at the MEDEF REF: the role of platforms in business growth
- InsightTikTok: 2020 trends and case study with Sephora and TF1
- InsightTikTok, Snapchat and Pinterest: how and why to be on these platforms?
Collaboration