Printemps
Printemps: activating the product catalogue in Meta campaigns
The challenge
Optimise existing formats by integrating catalogue data, to turn every delivery into a growth lever, without degrading creative fundamentals.
The activation
Deployment of Advantage+ Product Extensions on the PPL format. The hero creative stays unchanged; Meta dynamically pairs it with the most relevant catalogue products for each user, with no creative disruption.
Visuals: Printemps ads from the Meta Ad Library (story and collection formats).
The results
Beyond the figures, two signals: lower post-click drop-off confirms more qualified traffic, and a CPA cut in half opens up a profitable mid-funnel with no compromise on ROAS. An initiative that shows that integrating product feed data into media formats can structurally transform performance without giving up creative fundamentals.
Collaboration