Data & AI.

The platforms claim that their targeting and algorithms know how to define the right audiences. That is highly challengeable: today, the value of first party data is essential.

To give the right signals and steer the right campaigns, we work at four levels: first party data and CRM, tracking, data collection, data and AI.

01 / 04First Party Data & CRM

Your first-party data, activated.

We help you feed the right segments from your first party data: identifying customers to prospect through lookalike, identifying churner customers to reactivate purchases, in online as well as offline sales. Offline data creates online repeat purchase, and vice versa. We also work on prospecting high-value customers, to win new customers right from the start.

SegmentsLookalikeChurnersOnline ↔ OfflineHigh value

02 / 04Tracking

Well-fed algorithms.

Our teams strengthen your tracking to quickly collect user behaviors on site, in app or through your offline sales: basic tracking, but also strategic micro-events to reach qualified audiences and steer on the right behaviors. Conversion APIs make tracking more reliable and more robust, which is essential to guide multi-platform algorithms, with real subtleties between Google, Meta, TikTok and Snapchat.

SiteAppOfflineMicro-eventsConversion API

03 / 04Data collection

Less dependence on platforms.

Strengthening a client's first party consolidates its equity and avoids excessive dependence on platforms. We support the collection of prospect data, the requalification of customer data and thus the strengthening of their customer addressability through their organic tools, notably SMS and CRM.

Prospect collectionRequalificationSMSCRM

04 / 04Data & AI

A Google Cloud ecosystem.

We have built an ecosystem on Google Cloud that aggregates all of our data and delivers it in augmented live dashboards. They track multi-platform data and aggregate it into ad-centric, site-centric, even back-end views, to steer on a range of information, daily, weekly and monthly. They are fed by an AI knowledge base, which enriches our learnings to speed up decision-making and optimization.

Google CloudLive dashboardsAd-centricSite-centricBack-endAI knowledge base

Illustration

Reliable signals, for every platform

Less dependence on platforms

AI knowledge base

In summary

Data, an ally in steering.

Data is essential to campaign steering: prospecting, measuring, guiding decisions and optimization. Our teams and our data and AI center of expertise support you from onboarding and throughout our campaigns and our progression cycle, to make data an ally, draw on the value of your data and on data intelligence to guide performance.

In detail

Data marketing and tracking to steer your campaigns

tigrz supports you in collecting, making reliable and activating your data to improve media steering. Customer data, tracking, conversion APIs and performance analysis help steer campaigns towards the behaviours and customers that matter to your business.

Platform automation increases the importance of these choices. The quality of the signals sent and knowledge of your customers give teams the means to assess results, adjust campaigns and develop new opportunities.

Activate the value of your customer data
We help you structure segments built from your proprietary data, or first-party data, according to your objectives. Identifying high-value customers, looking for similar profiles where relevant, reactivating inactive customers or linking online and in-store purchases: each use addresses an acquisition or loyalty priority.
Make tracking and conversion events reliable
We consolidate behaviour tracking on your website, your app and, where data is available, your offline sales. The tracking plan covers conversions and intermediate events useful to your strategy: interest in a category, in-depth browsing, add to basket or purchase. We select the signals that qualify engagement and guide optimisations.
Strengthen signal transmission to platforms
Conversion APIs complement tracking set-ups and help make data feedback more robust. We work on their implementation and their consistency with campaign objectives. Possibilities and settings differ across Google, Meta, TikTok and Snapchat: our support takes the specifics of each environment into account.
Deepen your knowledge of prospects and customers
We support prospect data collection and customer data requalification strategies. The aim is to enrich your knowledge of audiences and make this information useful for media campaigns as well as for your CRM and SMS activations. You thus strengthen your ability to maintain a direct relationship with your customers.
Cross-reference data to decide better
Our environment built on Google Cloud lets teams bring together platform data, analytics data and, depending on available connections, data from your business. This consolidated view helps understand discrepancies between sources, track performance by lever and by market and prepare daily, weekly and monthly trade-offs.
Put data and AI at the service of analysis
We enrich analyses with an AI-supported knowledge base to capitalise on campaign learnings. This work helps teams retrieve useful observations, formulate optimisation ideas and speed up decision preparation. Recommendations remain interpreted in light of your brand, your objectives and the commercial context.
Work engaged from the start
Our data and AI teams get involved from onboarding, working with the media teams. We identify available data, signals to make reliable and uses to develop, then evolve the set-up as campaigns progress. This continuous work feeds acquisition, results analysis and investment decisions.