Eye of the tigrz
Social Ads, media, data and influence insights
Platform analyses, proprietary studies, client cases and expert viewpoints: tigrz decodes the levers that transform brand performance, from Social Ads to measurement, including data, AI, content and influence.
Clarins : +22 % d’achats web incrémentaux sur Meta, bien au-delà du last-clickClient cases
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ba&sh sur Pinterest : +127 % de ROAS avec Performance+, un dispositif piloté avec tigrzClient cases
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Bouygues Telecom : des créations conçues pour les Reels, +17 points de rappel publicitaireClient cases
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Fifouille, the mascot created by tigrz for La Foir’Fouille, makes its TV debut with Koh-Lantatigrz news
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360°: starting from Social, scaling on traditional media, converting in store and onlineMedia strategy
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Pink October: tigrz runs with Odysséatigrz news
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Jacadi: a back-to-school season in the brand’s colours, at city scaleClient cases
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Nicolas Masson (tigrz) and TikTok France at the MEDEF REF: the role of platforms in business growthtigrz news
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How TikTok accelerates Longchamp’s Social Media momentumClient cases
↗How creative AI changes the game: producing differently, not just fasterContent and influence
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tigrz in the spotlight at the Google x Cosmo5 event: YouTube as a social network, and creative AItigrz news
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How AFFLELOU’s YouTube strategy redefines how the platform is usedClient cases
↗What four semesters of data reveal about Snapchat’s e-commerce performanceStudies and benchmarks
↗Pride Month: tigrz celebrates diversitytigrz news
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How Printemps activates its product feed data on MetaClient cases
↗How ba&sh turns Pinterest into a real e-commerce performance leverClient cases
↗Meta 3% tax: why the DST surcharge shifts the real question of social performanceSocial Ads and performance
↗How to measure the performance of social campaigns todayData, AI and measurement
↗celio: proof that drive-to-store and e-commerce are not opposedClient cases
↗Content is the New Targeting: why creative is at the heart of performanceContent and influence
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Drive-to-store: when Snapchat makes it possible to measure the real in-store impact of campaigns for Bouygues TelecomClient cases
↗Deploying MCP on Meta: a great promise, but how far should management be automated?Data, AI and measurement
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What does Andromeda stand for?Data, AI and measurement
↗Social commerce: why social is the business accelerator of your whole media mixSocial commerce
↗How Clarins activates BeReal to support its business performanceClient cases
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tigrz invited by Meta France at the Meta Marketing Summit: AI as a growth levertigrz news
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Meta in Q1 2026 in France: lower costs are no longer enough to sustain performanceStudies and benchmarks
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Comment les LLM et le Social se répondent dans une stratégie GEO : le fireside talk tigrz x LinkedInData, AI and measurement
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tigrz renews its commitment alongside WWF Francetigrz news
↗From community to consumption: the shift is acceleratingSocial commerce
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How Fusalp manages its media performance through revenueClient cases
↗Digital advertising market 2025: Social and Video are (still) driving growthSocial commerce
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Minted AdTech Awards 2025: Bouygues Telecom, Integral Ad Science and tigrz win for a Brand Safety set-upClient cases
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Meta Beauty Summit: Caudalie and tigrz, a full-funnel set-up measured all the way to the pharmacytigrz news
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Sciences Po : Nicolas Masson présente la vision tigrz pour engager les audiences à l’ère du Socialtigrz news
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Grands Prix de la Création de la Ville de Paris: Nicolas Masson (tigrz) and the agency’s roots in fashiontigrz news
↗Social and Search are neck and neck in France and dominate worldwideStudies and benchmarks
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Social Commerce Report 2024 – ExecutiveSocial commerce
↗XR content in 2024: how to create surprise and engage?Content and influence
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Selling with augmented reality? Yes, we tell you everything.Social commerce
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Social CRM: how to nurture and enrich your 1st-party data to become a business acceleratorData, AI and measurement
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2023 review: budget trends in the French advertising marketMedia strategy
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The rise of AI in content creation: the scheduled end of content creation as we know it?Content and influence
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ASC: the PMAX of Social? Our feedback and the conditions for success.Social Ads and performance
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Influence: after Booba and the Lemaire law, a new landscape and new opportunitiesContent and influence
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Pinterest: increasing campaign ROI by inspiring actionPlatforms
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Alexandre Pasté, juror at the TikTok Ad Awardstigrz news
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Advertising market trends in France – July 2023Studies and benchmarks
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Afflelou vs ChatGPT: how the optical leader innovates once again?Data, AI and measurement
↗Channels on Instagram: analysis and opportunities as seen by the tigrz!Platforms
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TV and Social are neck and neck worldwide and in France: why, and what promises for 2022?Media strategy
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Clubhouse, the new LinkedIn? Audiences and opportunities for brands.Platforms
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Social Content & Performance: enriching the catalogue experience with Instant Experience in the consideration phaseSocial commerce
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First Party First: the Lead Ad as an accelerator of your social data strategyData, AI and measurement
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First ultra-personalised virtual try-on experience on Snapchat with Alain AfflelouClient cases
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How to measure the business increment brought by your Facebook or Instagram campaigns? Our case with ba&sh.Data, AI and measurement
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[tigrz.insight] Social Media maturity & business accelerationtigrz news
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Do you swipe like a Millennial or a Gen Z?Studies and benchmarks
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[Guide] Use Snapchat now to boost your year-end salesPlatforms
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Lockdown easing: what impact on Facebook costs, and what opportunities for e-commerce and DTC?Social Ads and performance
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Social CRM: how to retain the new customers and audiences acquired during lockdown?Social Ads and performance
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Ad formats: the keys to building an effective content strategyContent and influence
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Facebook / Instagram: Auto-Placement or human management, how to boost performance?Social Ads and performance
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[Special report] How to make influence and performance go hand in hand?Content and influence
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Should you invest in social networks during covid-19? Risks and opportunities.Media strategy
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Back to Basics: how to build good targeting on Facebook and Instagram. Best-practice review.Social Ads and performance
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TikTok, Snapchat and Pinterest: how and why to be on these platforms?Platforms
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Instagram filters: a trend and great opportunities for brands.Content and influence
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TikTok: which ad formats to activate on the platform?Platforms
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Social growth in France: what drives it and how to read it?Studies and benchmarks
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#DollyPartonChallenge: analysing the spread of a meme and its adaptationsContent and influence
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TikTok: 2020 trends and case study with Sephora and TF1Platforms
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Chatbots: after the hype, the trend matures in 2020Platforms
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A shake-up coming in Social? Review of trends in the US market.Media strategy
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Facebook, an American-style WeChat?Platforms
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End of the like counter, but consolidation of a new era of socialMedia strategy
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Pinterest on the offensive to win over advertisers in France (and it’s working very well)Platforms
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