Eye of the tigrz
Social Ads and performance
tigrz analyses, studies and news in the “Social Ads and performance” category.
Bouygues Telecom : des créations conçues pour les Reels, +17 points de rappel publicitaireClient cases
↗Meta 3% tax: why the DST surcharge shifts the real question of social performanceSocial Ads and performance
↗Content is the New Targeting: why creative is at the heart of performanceContent and influence
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Meta in Q1 2026 in France: lower costs are no longer enough to sustain performanceStudies and benchmarks
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Social CRM: how to nurture and enrich your 1st-party data to become a business acceleratorData, AI and measurement
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ASC: the PMAX of Social? Our feedback and the conditions for success.Social Ads and performance
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Pinterest: increasing campaign ROI by inspiring actionPlatforms
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First Party First: the Lead Ad as an accelerator of your social data strategyData, AI and measurement
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[Guide] Use Snapchat now to boost your year-end salesPlatforms
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Lockdown easing: what impact on Facebook costs, and what opportunities for e-commerce and DTC?Social Ads and performance
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Social CRM: how to retain the new customers and audiences acquired during lockdown?Social Ads and performance
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Facebook / Instagram: Auto-Placement or human management, how to boost performance?Social Ads and performance
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Back to Basics: how to build good targeting on Facebook and Instagram. Best-practice review.Social Ads and performance
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TikTok, Snapchat and Pinterest: how and why to be on these platforms?Platforms
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TikTok: which ad formats to activate on the platform?Platforms
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Collaboration