Starting from Social to radiate across all media, then turning that attention into store visits and online sales: this is the 360° logic tigrz deploys for its clients, offline included. An approach designed market by market, target by target, with the same requirement: an impact that is both brand and business.
From Social to traditional media: one strategy
Social remains the starting point: it is where desirability, audiences and creative learnings are built. But a premium brand is not built on social networks alone. Out-of-home and press feed brand perception on traditional levers, while Search captures the demand thus created. Each lever has its role, and it is their articulation that creates performance.
Adapting the set-up to each market and each target
A 360° set-up is not a copy-paste from one country to another. Levers, formats and key moments are chosen according to the market, the target and the objective: awareness, store traffic or online sales. The aim remains to turn attention into sales in store as well as online, with a reading of performance that takes the whole journey into account.
Already several major campaigns in less than 12 months
We are proud to have already activated, in less than 12 months, several major 360° campaigns, including De Beers, Fusalp and Ganni. More are to come.
To discover our approach through a concrete case, see the Fusalp case study.
Going further. This topic continues with tigrz’s Media Performance expertise and the Jacadi Paris client case.
On the same topic: « Jacadi: a back-to-school season in the brand’s colours, at city scale » and « TV and Social are neck and neck worldwide and in France: why, and what promises for 2022? ».
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