tigrz.paris is publishing a special report on the opportunities offered to advertisers in France on TikTok, Snapchat & Pinterest. How and why to use them in your strategies, and which KPIs to track to assess their performance? You can receive it by filling in the form at the bottom of the article.
In 2019, more than 67% of French advertisers’ digital investment is concentrated on social networks & Google (excluding YouTube), with a very clear predominance of Facebook and its ecosystem (Instagram, Messenger, etc.). Together they even take nearly 80% of digital growth in France.
Yet behind this duopoly, other platforms exist that, far from replacing them, can prove highly complementary in serving brands’ objectives. Snapchat, very powerful in audience terms in France – even among older users; TikTok, which shows accelerated growth and offers audiences engaged with brand content; or Pinterest, which has strengthened its advertising inventory and offers an audience with intent.
However, to go on these platforms, you need to know what to expect from them and how to measure it. That is what tigrz.paris offers in a special report revealing interesting methodologies and mechanics to boost your Social beyond Facebook & Google.
Ask to receive our special report “TikTok, Snapchat & Pinterest: how & why to be on these platforms?” by filling in the form below.
Going further. See also our approach to media performance and our TikTok Excellence page.
On the same topic: « TikTok: which ad formats to activate on the platform? » and « Pinterest on the offensive to win over advertisers in France (and it’s working very well) ».
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