For Jacadi’s 50th anniversary, the brand is turning a key commercial moment into a true brand experience. The challenge is not to add up touchpoints, but to give them a common role: building desirability, strengthening the brand’s presence and extending, in physical space, an online strategy of acquisition and performance.
From the Galeries Lafayette Haussmann to Parisian newsstands, the campaign takes on Jacadi’s colours. tigrz supported the brand in orchestrating this 360 strategy, integrating OOH at the heart of a global media approach. A set-up where branding, media, retail and acquisition move in the same direction, made possible by the expertise of 7KIDS, within Cosmo5, to think through the keys to success of a brand across all its touchpoints, from online to offline.
Going further: our Social Ads and media buying expertise ; see the Jacadi Paris case study.
On the same topic: « 360°: starting from Social, scaling on traditional media, converting in store and online » and « TV and Social are neck and neck worldwide and in France: why, and what promises for 2022? ».
Keywords
