In the context of covid-19, tigrz.paris is publishing a study on consumer behaviour and expectations and maps the opportunities and risks for advertisers. You can receive the presentation on request via our form at the bottom of the article.
With fewer advertisers investing on social platforms, more time spent by users and average delivery costs falling, is communicating on social networks an opportunity during covid-19 and, if so, what precautions should be taken?
In an analysis document, tigrz.paris offers an in-depth study of user behaviour on social platforms during lockdown. An analysis of their expectations, their consumption and their relationship with brands: a compilation and study meant to help better understand what can be done on Social over the coming weeks.
The presentation also includes a review of advertisers’ good and bad practices in France, with a recommendation on the communication angles that resonate most with users. It concludes with a proposal of concrete actions, including a reallocation of investments, to support the consumer life cycle and be present at the right moment to sustain your business.
Discover this presentation on request via the form below.
Going further. See also our approach to strategic consulting.
On the same topic: « Lockdown easing: what impact on Facebook costs, and what opportunities for e-commerce and DTC? » and « Social CRM: how to retain the new customers and audiences acquired during lockdown? ».
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