tigrz.paris is publishing a special report to understand how to build an effective targeting strategy across the Facebook ecosystem (Facebook, Instagram, Audience Network, Messenger, etc.). You can receive it by filling in the form at the bottom of the article.
What are the key variables for building an effective placement strategy in Business Manager? One can choose a “display” approach, running on all available placements / inventories regardless of how the ad appears, to get the best costs against a media objective. This strategy works, but it has the drawback of disregarding the user experience and potentially of minimising the impact of campaigns on the people exposed.
Through a review of all the placement and format options available, tigrz.paris offers an overview of the opportunities open to advertisers on the platform. A specific section on the use of auto-placement as a campaign optimisation tool will also clarify the role this campaign management method can be given.
Ask to receive the special report “Facebook & Instagram: Auto-Placement or human management, how to boost performance?” by filling in the form below.
Going further. This topic continues with tigrz’s Media Performance expertise.
On the same topic: « Back to Basics: how to build good targeting on Facebook and Instagram. Best-practice review. » and « ASC: the PMAX of Social? Our feedback and the conditions for success. ».
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