tigrz.paris is publishing a special report on Social CRM and the lockdown period. Through an analysis of behaviours, risks & opportunities, the team offers a framework of deployable actions to use Social as a loyalty lever. You can receive it by filling in the form at the bottom of the article.
Lockdown boosted digital audiences and the traffic of pure players, e-retailers and retailers. This made it possible either to acquire new prospect audiences or, at best, to acquire new customers.
However, there are several issues behind this gain. Do the newly acquired customers behave like existing customers, and will my re-engagement approach keep them? Or will specific programmes have to be developed to prevent them going back to physical retail? It may also be worth accompanying this movement by isolating these segments in order to re-engage them towards the stores.
tigrz.paris has built a framework with 4 opportunities to secure these audiences and keep them active in your ecosystem: winning and retaining new customers, database qualification, omnichannel deployment, and customer & prospect retention.
Going further. This topic continues with our approach to tracking, first-party data and AI.
On the same topic: « Social CRM: how to nurture and enrich your 1st-party data to become a business accelerator » and « First Party First: the Lead Ad as an accelerator of your social data strategy ».
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