Bouygues Telecom, Integral Ad Science and tigrz won the Minted AdTech Awards 2025. This collaboration made it possible to put in place a demanding Brand Safety set-up, ensuring delivery in highly qualified environments while maintaining visibility and engagement for Bouygues Telecom’s “Reconnectés” programme.
What is a Brand Safety set-up on social networks?
It means ensuring that a campaign runs in environments suited to the brand, without sacrificing visibility or engagement. For Bouygues Telecom’s “Reconnectés” programme, the set-up brought together Bouygues Telecom, Integral Ad Science and tigrz, whose expertise covers Social Ads and Media Performance.
This collaboration made it possible to put in place a demanding Brand Safety set-up, ensuring delivery in highly qualified environments while maintaining visibility and engagement for Bouygues Telecom’s Reconnectés programme.
LinkedIn post by tigrz, shared by Nicolas Masson, founder of tigrz
A second case with Bouygues Telecom
This award complements our case study Bouygues Telecom: measuring in-store visits generated by Snapchat. Both cases show the same requirement: high-performing, measured and controlled social campaigns for a consumer brand.
Source: LinkedIn post by tigrz shared by Nicolas Masson.
Going further. This topic continues with tigrz’s Media Performance expertise and the Bouygues Telecom case study.
On the same topic: « Drive-to-store: when Snapchat makes it possible to measure the real in-store impact of campaigns for Bouygues Telecom » and « Alexandre Pasté, juror at the TikTok Ad Awards ».
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