Sciences Po: Nicolas Masson presents tigrz’s vision for engaging audiences in the age of Social

Nicolas Masson, founder of tigrz, returned to Sciences Po Paris at the invitation of Thomas Jamet, as part of the course “Media – New Formula: How to Engage with Audiences in the Digital Age?”.

Façade of Sciences Po in Paris — Sciences Po, in Paris.

How can brands engage and convert audiences?

The session was an opportunity to share the vision built at tigrz on how brands can engage and convert their audiences, at a time when Social budgets now exceed the total of those of traditional media.

What implications, what risks, what opportunities? These questions were explored with curious, engaged students who took an active part.

Nicolas Masson presenting in front of a classroom screen to Sciences Po students — Nicolas Masson presenting to Sciences Po students.

Two students run a quiz in front of a screen in the classroom — Students take part in the discussion.

Sciences Po classroom during the tigrz session — The classroom during the session.

Synergies between tigrz, Thomas Jamet and 7KIDS

Thomas Jamet, CEO of 7KIDS (Cosmo5 group) and lecturer at Sciences Po Paris, welcomed very rich exchanges, held in English. The session illustrates the synergies at work between tigrz, Thomas Jamet and 7KIDS, with other announcements to come.

To go further on these topics: our analysis of Social Ads and Media Performance levers and our Data & AI approach.

Source: LinkedIn post by Nicolas Masson, founder of tigrz, October 2025.

Going further. See also our approach to media performance.

On the same topic: « TV and Social are neck and neck worldwide and in France: why, and what promises for 2022? » and « Social growth in France: what drives it and how to read it? ».

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