Social is an effective lever to re-engage visitors who abandon and maximise a site’s overall conversion rate. It is above all very effective in prospecting logics, to reach new audiences and engage them efficiently towards the merchant site.
Video or collection ads, which recreate a product catalogue experience from product feeds, are often used. There is also a richer format that goes further in the experience offered to users: Instant Experience.
Going beyond collection ads with Instant Experience
The “Instant Experience” format (formerly Canvas) is often absent from e-retailers’ strategies. Yet it is one of the regular best performers in traffic-acquisition or micro-lead campaigns (add-to-cart, for example). In particular, it lets you design a richer catalogue experience, like a native landing page hosted in Facebook and including visuals, carousels, video, animations and calls to action towards the merchant site or other Instant Experiences.
Its results can be measured on direct performance data (purchases, outbound traffic) and on consideration data (time spent, catalogue consumption, engagement), but also on contribution, since all those who open the Instant Experience can be retargeted in acquisition campaigns.
A practical case of content success in Instant Experience
Example of an Instant Experience developed by tigrz.paris for La Foir’Fouille
Example of an Instant Experience developed by tigrz.paris for Alain Afflelou
Performance measurement & benchmark
Instant Experience / collection ads is a format that lets you filter users, by offering an enriched “showroom” experience like on a website. Outbound traffic is generally excellent across all visit KPIs. We offer a performance benchmark across three universes: Retail, Beauty & General.
Going further: our Content & Influence expertise ; tigrz’s social media content strategy.
On the same topic: « How Printemps activates its product feed data on Meta » and « Selling with augmented reality? Yes, we tell you everything. ».
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