A virtual-reality try-on experience on Snapchat already shared more than 100,000 times in France during lockdown
To keep in touch with the French public, Alain Afflelou developed, with the tigrz.paris team and the Snapchat France teams, a lens (a virtual-reality filter) that lets people try on its MAGIC frames and the whole new collection, combining product discovery and entertainment.
Alain Afflelou is innovating on this Snapchat format by pushing the experience to ultra-personalisation. The filter lets users try not 1 but 3 frames of their choice, and then 5 clips on each frame. Everyone can find their style and be MAGIC in their own way. Each of the 15 possibilities lets users try the clips in engaging settings that recall the brand’s universe (Cinema, Music, Sun, etc.).
The lens recorded record audience figures, with more than 2 million people reached and 100,000 shares in under 10 days. It is also an engagement success: the time spent on the lens is 21 seconds (versus 15 seconds on average on the French market).
To find out more about this case and about performance measurement on Snapchat, contact us! And if you want to use the lens, it’s right here by snapping the code below.
Going further. This topic continues with our approach to content creation and influence, producing content at scale and the Alain Afflelou case study.
On the same topic: « Afflelou vs ChatGPT: how the optical leader innovates once again? » and « Instagram filters: a trend and great opportunities for brands. ».
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