Pinterest has recently launched two new advertising solutions, Premiere Spotlight and Travel Catalogs, allowing advertisers to build a full-funnel strategy and guide consumers from A to Z, from discovery to purchase.
Premiere Spotlight, the most immersive format, gives advertisers a premium placement on the platform’s Search page, the first step in discovering new ideas on Pinterest.
Thanks to its strong visual impact (nearly 50% of the screen on mobile), this solution lets advertisers increase awareness through maximum, strategic visibility. It is ideal for key moments such as launches, promotions or a brand’s major events.
Similar to Instagram Guides, Pinterest now offers Destination Catalogs, designed to boost engagement and performance. Building on product catalogue technology, the platform develops guides that give users looking for travel inspiration all the details. With summer holidays and the rise in lifestyle content, this puts advertisers at the heart of consumers’ decision process. It is also an opportunity to target users based on the location data shown on their home page.
Going from inspiration to booking has never been so simple.
Going further. This topic continues with tigrz’s Media Performance expertise and the ba&sh case study.
On the same topic: « How ba&sh turns Pinterest into a real e-commerce performance lever » and « Pinterest on the offensive to win over advertisers in France (and it’s working very well) ».
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