[Special report] How to make influence and performance go hand in hand?

tigrz.paris is publishing a special report presenting methodologies to better measure influencer marketing in terms of the incremental performance generated within a media plan. How to choose, brief, manage and, in the end, measure the effectiveness of these campaigns? tigrz.paris looks back at its experience and at the market trends of 2020.

Influence is now a mainstream marketing lever in advertisers’ strategies. From PR campaigns to campaigns involving celebrities, integrating influencer marketing is now accessible, in terms of budget and mechanics, to almost every brand. Yet the democratisation of this lever can lead to audience fatigue, and to advertisers struggling to see or quantify the performance it generates.

tigrz.paris reviews the methodologies to build in from the very start of the influence strategy so that the campaign can be measured and therefore optimised. tigrz.paris will also propose three levels of measurement for influencer marketing: media purchase productivity, business impact or brand consideration.

Ask to receive the special report “How to make Influence and Performance go hand in hand” by filling in the form below.

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