At the Google x Cosmo5 event “Intelligence in the service of impact”, which brought together more than 200 people, tigrz was in the spotlight on two topics: Groupe Afflelou’s YouTube strategy and creative AI, with Max Vedel, Creative Director of tigrz & Tastee.
Is YouTube a social network?
Yes, YouTube is a social network. And seeing it that way changes how you think about its impact on LLMs.
Nicolas Masson, founder of tigrz
Groupe Afflelou and tigrz were honoured for their YouTube strategy and their forward-looking approach. The question raised: how to move beyond the “broadcast platform” logic and think of YouTube as a social network, a space where you build engagement, brand programmes and precise targets?
This editorial work can also have a positive effect on LLMs, by building a content heritage that feeds the brand’s referencing beyond YouTube itself. A topic carried with Bénédicte Chalumeau Vignon, who carries Alain Afflelou’s forward-looking vision: innovation, expertise and closeness to its customers to generate business impact.
To go further: YouTube as a social network: what the Afflelou strategy reveals and the Alain Afflelou case study.
The video: YouTube, from media to content platform
Bénédicte Chalumeau Vignon (Groupe Afflelou) and Nicolas Masson, founder of tigrz, present the YouTube editorial strategy developed by Alain Afflelou (video published by Cosmo5 France).
How is AI changing creation and performance?
Max Vedel, Creative Director of tigrz & Tastee, took part in a panel on AI, creativity, impact and performance, alongside Stéphane Feuillebois, Generative AI for Marketing Lead at Google, and Nicolas Masson for tigrz and Tastee. A few ideas that run through the AI workflow of tigrz & Tastee:
- We overestimate AI’s ability to replace an individual, but we widely underestimate its capacity to radically transform an organisation.
- The opportunity of an AI production workflow is not only to go faster or cheaper: it is to produce more and better for a similar budget, with more personalisation, variations and optimised formats.
- A strong idea can now exist in hundreds of variations, each adapted to an audience, a format, a culture or a moment.
These topics tie in with our Data & AI and Content & Influence expertise.
Sources: LinkedIn post by Nicolas Masson; LinkedIn post by Max Vedel. Thanks to Google and Cosmo5 for organising the event.
Going further. This topic continues with tigrz’s strategic consulting support and the Alain Afflelou case study.
On the same topic: « How AFFLELOU’s YouTube strategy redefines how the platform is used » and « Afflelou vs ChatGPT: how the optical leader innovates once again? ».
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