tigrz signs its first television campaign. For La Foir’Fouille, the agency produced the TV copy for the Koh-Lanta media sponsorship on TF1, with Fifouille, the mascot created by tigrz for the retailer. After product catalogues, outdoor, social networks and the website, Fifouille thus makes its debut on television.
A first TV campaign for tigrz: the Koh-Lanta sponsorship on TF1
On the occasion of La Foir’Fouille’s media sponsorship of Koh-Lanta on TF1, Fifouille made its first appearance on television in a special Halloween spot. La Foir’Fouille announced that Fifouille would continue to appear on air in the following days, with a new slot in prime time.
For tigrz, it is a milestone: we are extending to television a creative and operational work carried out so far on catalogues, outdoor, the website and social networks.
Who is Fifouille, La Foir’Fouille’s mascot?
Fifouille is a raccoon. His mission, as La Foir’Fouille presents it: to rummage everywhere to dig out the best deals. He sings, he dances and he already knows the promotions by heart. Created by tigrz for La Foir’Fouille, he was presented to consumers on the retailer’s social networks, with a simple question: welcome him officially into the family?
His name and his species already carry the retailer’s idea: rummaging, hunting, finding the good deal. Fifouille thus embodies a usage customers know well, rather than a simple campaign dressing.
To discover him: Fifouille’s presentation video on Facebook and La Foir’Fouille’s Instagram reel.
From catalogue to television: a mascot present at every touchpoint
Fifouille is today visible in product catalogues, in outdoor, on social networks, on La Foir’Fouille’s website and now on television. On social networks, he animates the retailer’s key moments: Halloween in his haunted manor, Christmas and the new catalogue, or the Prix Fracassés catalogue with a portable fan heater at €9.99.
This repeated presence, across very different media, gives the character consistency: the consumer finds the same universe, the same tone and the same take on products, from the catalogue page to the television screen.
Why create an identity character for a retailer?
Our ambition with La Foir’Fouille goes beyond the one-off campaign: making Fifouille a key identity element of the retailer. A character that resonates with consumers and their usages, and that creates preference: that of a retailer you recognise, enjoy meeting again and remember.
A 360 approach: from creation to social operation
This project illustrates tigrz’s ability to think a 360 campaign from a creative point of view, then to operate it:
- Create: design a character, its universe and its voice, with our Content & Influence expertise.
- Produce: make the TV copy and the content adapted to the different media.
- Operate: animate the social side and manage it over time, with our Media Performance and Social Ads expertise.
- Extend: take the character beyond social networks, to catalogues, outdoor, the website and television.
To learn more about how we combine creation, media and social networks, see our case studies or contact us.
What to remember
- tigrz’s first TV campaign, as part of La Foir’Fouille’s media sponsorship of Koh-Lanta on TF1.
- Fifouille, a mascot created by tigrz, makes its television debut in a special Halloween spot.
- The character is present in product catalogues, outdoor, social networks, the website and television.
- The aim: an identity element that resonates with consumers and creates preference for the retailer.
Sources: La Foir’Fouille LinkedIn post on Fifouille’s television debut; Fifouille presentation on La Foir’Fouille’s Facebook page; La Foir’Fouille Instagram reel.
Going further. This topic continues with our approach to content creation and influence and producing content at scale.
On the same topic: « 360°: starting from Social, scaling on traditional media, converting in store and online » and « TV and Social are neck and neck worldwide and in France: why, and what promises for 2022? ».
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