tigrz.paris is publishing a special report presenting the ad formats within the Facebook ecosystem (Facebook, Instagram, Messenger, Audience Network). The report analyses the potential of each format and identifies their best uses against advertisers’ objectives. You can receive it by filling in the form at the bottom of the article.
Social platforms are content platforms, and strategy often starts from a reflection on the content to publish. If you have a 30-second video, you then think about the formats and placements that will let you distribute it and encourage the best consumption of the content.
Yet social platforms are also media platforms and performance spaces. In that sense, if you want to work on the productivity and effectiveness of your investments against a business or media objective, you need to approach delivery strategy from another angle.
Starting again from the media objective is the best way to build your narrative on social platforms and to choose the formats that serve it. In this report, tigrz.paris reviews the methodology to deploy to build an effective content strategy on social platforms and to identify the formats most likely to drive performance depending on media or business objectives.
Ask to receive our special report “Content & Ad Formats: the keys to accelerating performance” by filling in the form below.
Going further. This topic continues with our approach to content creation and influence and producing content at scale.
On the same topic: « Content is the New Targeting: why creative is at the heart of performance » and « Social Content & Performance: enriching the catalogue experience with Instant Experience in the consideration phase ».
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