Pinterest has published the case study of ba&sh, a women’s ready-to-wear brand supported by tigrz. By moving its classic campaigns to Shopping Pinterest Performance+, the brand increased its ROAS by 127% and reduced its cost per acquisition by 56%.
The challenge: diversifying acquisition without diluting efficiency
ba&sh wanted to diversify its acquisition strategy to accelerate online sales growth, reaching new engaged shoppers at different stages of their purchase journey while maximising the return on every euro spent.
What we changed: from classic campaigns to Performance+
ba&sh and tigrz moved the set-up to Shopping Pinterest Performance+, which relies on automation to identify the shoppers most likely to buy. The set-up rests on three levers:
- Automated targeting: the platform analyses users’ intent signals in real time and adjusts targeting towards audiences with high conversion potential.
- A regularly updated product catalogue, with refreshed visuals to follow fashion trends.
- Automated creative optimisation: the platform tests different visual combinations and serves the most effective ones to the most receptive audiences.
Results published by Pinterest
- +127% ROAS when moving from classic campaigns to Shopping Pinterest Performance+.
- -56% cost per acquisition compared with campaigns without Performance+.
- +11.2% click-through rate thanks to automated creative optimisation.
These results come from the case study published by Pinterest, which does not specify the period or the market.
Why this case matters to us
It illustrates how we approach innovation: testing platforms’ new advertising products against a precise business objective, then measuring their effect on efficiency. For Manuella Olivier, Senior Media Manager at tigrz, the set-up had a very concrete impact in record time.
For ba&sh’s creative approach on Pinterest, read our analysis How ba&sh turns Pinterest into a true e-commerce performance lever. See also the ba&sh case and our Media Performance expertise.
Source: Pinterest Business case study, ba&sh.
Going further: our Social Ads and media buying expertise ; our approach to incrementality measurement ; see the ba&sh case study.
On the same topic: « How ba&sh turns Pinterest into a real e-commerce performance lever » and « Pinterest: increasing campaign ROI by inspiring action ».
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