Afflelou vs ChatGPT: how does the optical leader innovate once again with a new format that puts its expertise and advice at the heart of the trend?
While artificial intelligence is the most talked-about subject in every sector and every medium, ALAIN AFFLELOU chooses to play with it intelligently to showcase its expertise and advice while conquering a new audience on social networks. A successful bet, with more than 3M people engaged on the content in less than 15 days!
ALAIN AFFLELOU plays with artificial intelligence to break the codes of its sector once again and showcase its expertise.
How to jump on a topical subject while highlighting one’s know-how? ALAIN AFFLELOU makes the bold bet of pitting ChatGPT against Jackson, an ALAIN AFFLELOU expert and optometrist trainer, in a quiz.
“What should I do if my eyes hurt?”, “what type of frame for my face?” … Questions customers usually ask opticians, which artificial and human intelligences were both able to answer.
The conclusion of this match? ChatGPT knows the broad answers to these questions, but will never be able to replace an ALAIN AFFLELOU optician, who knows how to deepen their answer and adapt it to each customer’s very specific case. By playing with artificial intelligence, ALAIN AFFLELOU adopts an avant-garde stance that showcases, in an engaging way, the advice each customer can expect and receive within the ALAIN AFFLELOU store network.
Designed with the agency tigrz.paris, this activation generated very strong enthusiasm on the social networks where it was deployed. ALAIN AFFLELOU thus shows more than 2.7 million views on TikTok, nearly 580,000 views on Instagram, 520,000 views on YouTube, where a longer format was broadcast, and more than positive engagement from the community: “When is episode 2?”, “this is the first time I’ve liked an ad”, “I was captivated by the video”, “they’re really good” … Resolutely positive and engaged feedback from the social community.
“Our group has placed innovation at the heart of its strategy for more than 50 years, and social networks are absolutely essential to it. Artificial intelligence is today upending the ways of accessing information. It is essential to keep showing that our opticians remain the best experts in visual health and provide the best advice. By playing the AI game with one of our ALAIN AFFLELOU optician experts, we managed to show our opticians’ fundamental role in a new and engaging format on TikTok, YouTube and Instagram, which generated a very strong impact among the new generations.”
Bénédicte Vignon, Communications Director of the AFFLELOU Group.
About the AFFLELOU group
Founded in Bordeaux in 1972 by Alain Afflelou, the AFFLELOU group, majority-owned by the Lion Capital fund, is one of the main European franchisors of optical products and hearing aids. The Group operates the largest franchise network of optical products (in terms of number of stores) and is growing very strongly in France with the ALAIN AFFLELOU Acousticien brand (more than 350 audio centres). The Group has long been present in France, but is also very well established in Spain, Belgium and Switzerland, its main markets. Thanks to its high-performing franchise model and its store concepts offering a unique and premium customer experience, the AFFLELOU Group is accelerating its international development. It is present in 19 countries with 1,445 stores. At the end of 2022, the AFFLELOU Group crossed the symbolic threshold of one billion euros in Networks’ turnover including VAT.
Going further: our strategic consulting offer ; brand visibility in generative AI ; see the Alain Afflelou case study.
On the same topic: « tigrz in the spotlight at the Google x Cosmo5 event: YouTube as a social network, and creative AI » and « How AFFLELOU’s YouTube strategy redefines how the platform is used ».
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